I've spent my career on the commercial side — pricing, margin, supplier evaluation, forecasting. Moving into data analytics pairs that instinct for what a number means commercially with the tools to model, validate, and visualize it properly.
Commercial Analyst
Full-timeEmirates Industries Group · 2025–Present
Supplier/vendor performance evaluation, sales & delivery forecasting, weekly commercial risk tracking.
Commercial Analyst
Part-timeSoudal Group · 2020–2025
Export profitability modelling, route-to-market optimization across 7 facilities, breakeven analysis.
Data Analyst
Full-timeEtisalat UAE · 2017–2020
Subscriber segmentation & campaign targeting — conversion improved from 4% to 9%.
Turnaround Consultant
ContractWilliam Penn — Sheaffer · 2022–2024
Brand recovery: portfolio rationalization, dealer scoring, 3-channel distribution redesign.
BI & Visualization
Query & Data
Commercial
// levels reflect working proficiency from applied project and role experience, not formal certification
Customer Churn Analysis
CompletedPower BI dashboard analyzing telecom customer churn across demographics, contracts, tenure, support tickets, and payment behavior, with findings and prioritized recommendations.
Power BI · DAX · Power Query
View repo →
Messy Dataset to Star Schema
CompletedRebuilds a deliberately unstructured retail distribution dataset — duplicate tables, split fact tables, unlabeled columns — into a clean, working star schema.
Power BI · Power Query · Data Modelling
View repo →
Sales & Customer Dashboard
CompletedTableau dashboard analyzing YoY sales, profit, and customer behavior across a retail network.
Tableau · Calculated Fields
View repo →
Chocolate Sales Dashboard
Completed4-page Power BI dashboard analyzing revenue, regional performance, product profitability, and sales-team efficiency, built with an AI-assisted design workflow.
Power BI · DAX · Power Query · Claude Design
View repo →Open to Commercial Analyst and Data Analyst opportunities across the UAE.